Ressource Center

Learn about e-commerce partnerships, and how's tools can you help turn them into an effective acquisition channel

Backlinks Exchange

Backlink exchange refers to the practice of two or more website owners or webmasters agreeing to link to each other's websites in order to gain backlinks. Backlinks are incoming hyperlinks from one website to another and are considered an important factor in search engine optimization (SEO).

Package inserts

Package inserts, also known as package leaflets or patient information leaflets, are written documents or printed materials included within the product packaging. They provide essential information about the product, such as its usage instructions, dosage guidelines, potential side effects, contraindications, warnings, and precautions.

Product bundling

Product bundling refers to the marketing strategy of offering multiple products or services together as a package or bundle rather than selling them individually. In product bundling, two or more related or complementary products are combined into a single offering. This approach aims to provide added value to customers, increase sales, and enhance the overall customer experience.

Product Collaborations

Product collaborations, also known as product co-creation, or just collabs, refer to partnerships or joint efforts between two or more brands to develop and launch a product or service. In this approach, multiple organizations or individuals combine their expertise, resources, and creative input to create something new and unique.

Content co-marketing

Content co-marketing is a powerful partnership that allows brands to combine their strengths and resources to create and promote content together. By joining forces, brands can tap into each other's expertise, creativity, and audience reach to amplify their marketing efforts and achieve more significant impact.

Event Co-hosting

The term "event co-hosting" describes a partnership between two or more brands that collaborate to organise and host an event. It involves sharing responsibilities, resources, and expertise to create a successful and impactful event.


Also known as sweepstakes, a raffle, or a contest, a giveaway is a promotional event or activity where people can enter to win free goods, services, or experiences without having to spend money. It is a marketing strategy companies use to pique interest, interact with customers, raise brand awareness, and attract new clients.

Gift with purchase

A gift with purchase (GWP) is a marketing tactic companies use to entice customers to make a purchase, especially in the retail sector. When a customer purchases a particular product or spends a certain amount of money, it entails giving them a gift or other item for free.