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Instagram giveaways (a.k.a. sweepstakes, contests, or raffles) have become an indispensable growth lever for e-merchants keen on expanding their audience and enhancing the visibility of their brand. These contests, combined with brand partnerships, offer multiple benefits, including extending the reach of your message, increasing the size of your communities, and reducing your acquisition cost. This article will present the significance of this strategy for your e-commerce business and how Together.do can be a crucial tool to bolster the effectiveness of your partnership campaigns.
Instagram Giveaways: A Powerful Marketing Tool for E-Merchants
Expand Your Audience
Instagram giveaways are a very effective marketing lever to gain recognition and reach new potential customers. Organizing a contest in partnership with another brand can enable each to benefit from the visibility offered by the other, thus creating a leveraging effect to broaden your audience.
Extend Your Communities
A well-orchestrated giveaways campaign can rapidly boost the size of your communities on social networks. By sharing relevant and attractive content for the followers of your brand and that of your partner, you will encourage participants to subscribe to your respective Instagram accounts and recommend them to their own followers.
Lower Your Acquisition Cost
The cost of acquiring a new customer can be significantly reduced using an Instagram giveaway in partnership. Indeed, the cost of creating and promoting the giveaways is primarily offset by the increased number of followers and their engagement rate. Remember that the giveaway rules must be clear and comply with the existing legislation.
How To Run A Giveaway On Instagram?
An example of an Instagram giveaway could involve asking your followers to share a post about your products and/or services while tagging the two partner brands. Participants will also need to follow the Instagram accounts of both brands to validate their participation. At the end of the contest, a winner will be drawn randomly and receive a gift provided by both brands.
Don’t Forget To Set The Rules
It's essential to establish clear and unequivocal rules for your giveaways to comply with regulations and avoid disappointing participants. The rules should contain information regarding participation conditions, the duration of the contest, prize distribution methods, as well as the responsibilities of each stakeholder.
Together.do: A Platform to Optimize Your Partnership Campaigns
Together.do offers an online tool that allows e-commerce brands to improve the effectiveness of their partnership campaigns. With our platform, you can identify potential partners, manage your relationships with them, implement joint marketing actions, and measure the results of your activities. The use of Together.do will enhance your Instagram giveaway strategy and maximize the return on investment of your partnership campaigns.
Conclusion
Instagram giveaways are excellent platforms for brand partnerships. They are part of the marketing strategy for e-merchants wishing to develop their audience, strengthen their communities, and reduce their acquisition costs. Be sure to establish precise rules and use high-performance tools such as Together.do to maximize the effectiveness of your partnership campaigns. The success of your Instagram giveaway strategy will depend on your ability to create quality content, adapt to the needs of your audience, and implement relevant partnerships.
