Together's Blog
Read the latest news about our journey towards a more collaborative e-commerce
The co-acquisition playbook: 10 rules to drive your partnerships at scale
Growing a business with partnerships is an efficient strategy. Co-acquisition is cost-effective and is a great revenue source. It is one of the most organic ways to acquire new customers and diversify your revenue channels.
27/06/2023
What's acquisition cost?
In digital commerce, the concept of 'Acquisition Cost' is a paramount metric that probes deeper into a business's profitability. In the simplest terms, the acquisition cost is the total expense required to acquire a new customer.
22/06/2023
Why Build Strategic Partnerships in Digital Commerce?
Digital commerce is a dynamic platform with opportunities for e-merchants and brands. Unlike the physical world, where partnerships and collaborations are known routes to success, digital businesses are often perceived as isolated islands. This is where the tremendous value of strategic partnerships comes to the fore.
22/06/2023
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Instagram Contests: A Powerful Tool to Grow Your Audience and Enhance Your Partnerships
These contests, combined with brand partnerships, offer multiple benefits, including extending the reach of your message, increasing the size of your communities, and reducing your acquisition cost
05/06/2023
Similar, But Not Too Much: Finding the Ideal Partner
Our Head of Data, Jérémy Perret, lifts the veil on the inner workings of our Matchmaker algorithm and the avenues he explores to improve its relevance.
02/06/2023
The end of paid acquisition
There are many ways to categorize and classify the steps that lead someone to become a customer. They all tell the same story in slightly different ways.
22/05/2023
Co-acquisition: the new customer acquisition strategy that leverages the power of partnership campaigns between brands
Acquiring new customers is essential for the growth and success of any business. However, customer acquisition can be a challenging and expensive process
24/04/2023
What KPIs to use to monitor e-commerce acquisition strategy ?
To grow online revenue, you need a way to measure our strategies' performances. Success comes from trying, learning, and implementing the lessons learned. These steps are one of the reasons why we use key performance indicators, or in short, KPIs.
20/03/2023
Data infrastructure: MatchMaker looking for furnished appartment
New episode in the journey of our Head of Data Jérémy Perret, who attacks this week the infrastructure of the data manipulated by our algorithms.
23/02/2023
A new era of growth is possible, and it relies on partnerships
The world is changing and is entering a new phase, abundance. As a result, the way we do business is changing. We are leaving the age of competition to enter the age of partnerships. It is a revolution, literally.
14/02/2023
How to relate brands together with data? by J. Perret, Ph.D.
At the end of January 2022, we welcomed several members on board our tech team. Among them, Jérémy Perret, PhD in Natural Language Processing from Université Paul Sabatier Toulouse III, became our new Chief Data Scientist. He will lead our research efforts towards a co-acquisition data-driven playbook for e-commerce brands. Read his testimony about the way he is taking ownership of his mission.
07/02/2023
Co-Marketing for Better Audience Reach & Business Growth
Are you thinking of launching a co-marketing campaign? Learn more about what it entails, its advantages and how to optimize the results.
20/12/2022
Optimizing Acquisition Costs Through Partnering
Partnerships are now a full-fledged acquisition channel, and e-retailers can take advantage of this trend to maximize their profits and reduce marketing costs.
19/12/2022
Together is hiring !
At Together.do we firmly believe that the future of online marketing is about partnership. To support this claim, we are building a SaaS WebApp allowing e-commerce brands to improve their acquisition costs and brand image through partnerships. To turn partnerships into a mainstream acquisition channel, we need to scale-up the way brands are working together. We need to turn an art into a data-driven playbook.
27/11/2022
Unlocking New Markets Through Brand Partnerships
In this article, we'll explore the benefits of partnering with brands for e-commerce, so you can make sure your business is growing in the right direction.
12/12/2022
6 questions to ask yourself before running a giveaway for your e-commerce website
Have you noticed how giveaways were flourishing on e-merchants social networks these days? As a matter of fact, they are a convenient way to grow a community, to raise its engagement, or to develop brand-awareness.
09/06/2022
Le guide de la co-acquisition : 10 règles pour développer vos partenariats à grande échelle
Développer sa marque grâce aux partenariats est une stratégie efficace. La co-acquisition est rentable et constitue un excellent levier de croissance. C'est l'une des méthodes les plus organiques pour acquérir de nouveaux clients et diversifier vos canaux d'acquisition.
05/07/2023
Qu'est ce qu'un coût d'acquisition ?
Dans le domaine du commerce digital, le concept de "Coût d'Acquisition" est une mesure primordiale qui explore la rentabilité d'une entreprise. Dans les termes les plus simples, le coût d'acquisition est le total des dépenses requises pour acquérir un nouveau client.
22/06/2023
Les jeux-concours Instagram : un outil puissant pour développer votre audience et booster vos partenariats
Ces concours, associés à des partenariats entre marques, offrent de multiples avantages dont ceux d'élargir la portée de votre message, d'élargir vos communautés et de réduire votre coût d'acquisition
05/06/2023
Similaires, mais pas trop
Notre Head of Data Jérémy Perret, lève le voile sur les rouages de l'algorithme de notre Matchmaker, et les pistes qu'il explore pour en améliorer la pertinence.
02/06/2023
Co-acquisition : une stratégie d'acquisition gagnante qui tire parti des campagnes de partenariat entre marques
Acquérir de nouveaux clients est essentiel pour la croissance et le succès de toute entreprise. Mais il s'agit souvent d'un processus difficile et coûteux.
19/05/2023
Une nouvelle ère de croissance est possible. Elle repose sur les partenariats.
Le monde change et entre dans une nouvelle phase, celle de l'abondance. Nous quittons l'ère de la concurrence pour entrer dans l'ère des partenariats. C'est une révolution, littéralement.
24/02/2023
Stratégie growth : pourquoi les e-commerçants misent sur la co-acquisition
Il est temps pour les marques digitales de repenser le modèle d’acquisition-client et de se tourner vers des systèmes innovants. La mise en place de partenariat (ou co-acquisition) tend à s’imposer comme technique growth dans le e-commerce.
20/04/2023
La Technologie au Service des Partenariats E-Commerce
L’union fait la force. Cet adage martial s'applique aussi parfaitement au e-commerce. Face à des coûts d’acquisition qui explosent et au pouvoir des marketplaces, les partenariats de marques sont aujourd’hui un outil très efficace, et la technologie un formidable levier d'efficacité.
23/02/2023
Les e-commerçants en quête d’un second souffle
Le pouvoir des GAFAM conjugué à la régulation de la publicité ciblée confrontent le e-commerce à une crise sans précédent. La co-acquisition semble être le meilleur moyen de leur donner un second souffle.
23/02/2023
Infrastructure : MatchMaker cherche studio meublé
Suite des aventures de notre head of data Jérémy Perret, qui s'attaque cette semaine à l'infrastructure des données manipulées par nos algorithmes.
23/02/2023
