Together's Blog

Read the latest news about our journey towards a more collaborative e-commerce

Instagram Contests: A Powerful Tool to Grow Your Audience and Enhance Your Partnerships

Instagram Contests: A Powerful Tool to Grow Your Audience and Enhance Your Partnerships

These contests, combined with brand partnerships, offer multiple benefits, including extending the reach of your message, increasing the size of your communities, and reducing your acquisition cost

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05/06/2023

Similar, But Not Too Much: Finding the Ideal Partner

Similar, But Not Too Much: Finding the Ideal Partner

Our Head of Data, Jérémy Perret, lifts the veil on the inner workings of our Matchmaker algorithm and the avenues he explores to improve its relevance.

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02/06/2023

The end of paid acquisition

The end of paid acquisition

There are many ways to categorize and classify the steps that lead someone to become a customer. They all tell the same story in slightly different ways.

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22/05/2023

Co-acquisition: the new customer acquisition strategy that leverages the power of partnership campaigns between brands

Co-acquisition: the new customer acquisition strategy that leverages the power of partnership campaigns between brands

Acquiring new customers is essential for the growth and success of any business. However, customer acquisition can be a challenging and expensive process

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24/04/2023

What KPIs to use to monitor e-commerce acquisition strategy ?

What KPIs to use to monitor e-commerce acquisition strategy ?

To grow online revenue, you need a way to measure our strategies' performances. Success comes from trying, learning, and implementing the lessons learned. These steps are one of the reasons why we use key performance indicators, or in short, KPIs.

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20/03/2023

Data infrastructure: MatchMaker looking for furnished appartment

Data infrastructure: MatchMaker looking for furnished appartment

New episode in the journey of our Head of Data Jérémy Perret, who attacks this week the infrastructure of the data manipulated by our algorithms.

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23/02/2023

A new era of growth is possible, and it relies on partnerships

A new era of growth is possible, and it relies on partnerships

The world is changing and is entering a new phase, abundance. As a result, the way we do business is changing. We are leaving the age of competition to enter the age of partnerships. It is a revolution, literally.

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14/02/2023

How to relate brands together with data? by J. Perret, Ph.D.

How to relate brands together with data? by J. Perret, Ph.D.

At the end of January 2022, we welcomed several members on board our tech team. Among them, Jérémy Perret, PhD in Natural Language Processing from Université Paul Sabatier Toulouse III, became our new Chief Data Scientist. He will lead our research efforts towards a co-acquisition data-driven playbook for e-commerce brands. Read his testimony about the way he is taking ownership of his mission.

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07/02/2023

Co-Marketing for Better Audience Reach & Business Growth

Co-Marketing for Better Audience Reach & Business Growth

Are you thinking of launching a co-marketing campaign? Learn more about what it entails, its advantages and how to optimize the results.

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20/12/2022

Optimizing Acquisition Costs Through Partnering

Optimizing Acquisition Costs Through Partnering

Partnerships are now a full-fledged acquisition channel, and e-retailers can take advantage of this trend to maximize their profits and reduce marketing costs.

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19/12/2022

Together is hiring !

Together is hiring !

At Together.do we firmly believe that the future of online marketing is about partnership. To support this claim, we are building a SaaS WebApp allowing e-commerce brands to improve their acquisition costs and brand image through partnerships. To turn partnerships into a mainstream acquisition channel, we need to scale-up the way brands are working together. We need to turn an art into a data-driven playbook.

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27/11/2022

Unlocking New Markets Through Brand Partnerships

Unlocking New Markets Through Brand Partnerships

In this article, we'll explore the benefits of partnering with brands for e-commerce, so you can make sure your business is growing in the right direction.

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12/12/2022

6 questions to ask yourself before running a giveaway for your e-commerce website

6 questions to ask yourself before running a giveaway for your e-commerce website

Have you noticed how giveaways were flourishing on e-merchants social networks these days? As a matter of fact, they are a convenient way to grow a community, to raise its engagement, or to develop brand-awareness.

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09/06/2022

Les jeux-concours Instagram : un outil puissant pour développer votre audience et booster vos partenariats

Les jeux-concours Instagram : un outil puissant pour développer votre audience et booster vos partenariats

Ces concours, associés à des partenariats entre marques, offrent de multiples avantages dont ceux d'élargir la portée de votre message, d'élargir vos communautés et de réduire votre coût d'acquisition

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05/06/2023

Similaires, mais pas trop

Similaires, mais pas trop

Notre Head of Data Jérémy Perret, lève le voile sur les rouages de l'algorithme de notre Matchmaker, et les pistes qu'il explore pour en améliorer la pertinence.

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02/06/2023

Co-acquisition : une stratégie d'acquisition gagnante qui tire parti des campagnes de partenariat entre marques

Co-acquisition : une stratégie d'acquisition gagnante qui tire parti des campagnes de partenariat entre marques

Acquérir de nouveaux clients est essentiel pour la croissance et le succès de toute entreprise. Mais il s'agit souvent d'un processus difficile et coûteux.

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19/05/2023

Une nouvelle ère de croissance est possible. Elle repose sur les partenariats.

Une nouvelle ère de croissance est possible. Elle repose sur les partenariats.

Le monde change et entre dans une nouvelle phase, celle de l'abondance. Nous quittons l'ère de la concurrence pour entrer dans l'ère des partenariats. C'est une révolution, littéralement.

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24/02/2023

Stratégie growth : pourquoi les e-commerçants misent sur la co-acquisition

Stratégie growth : pourquoi les e-commerçants misent sur la co-acquisition

Il est temps pour les marques digitales de repenser le modèle d’acquisition-client et de se tourner vers des systèmes innovants. La mise en place de partenariat (ou co-acquisition) tend à s’imposer comme technique growth dans le e-commerce.

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20/04/2023

La Technologie au Service des Partenariats E-Commerce

La Technologie au Service des Partenariats E-Commerce

L’union fait la force. Cet adage martial s'applique aussi parfaitement au e-commerce. Face à des coûts d’acquisition qui explosent et au pouvoir des marketplaces, les partenariats de marques sont aujourd’hui un outil très efficace, et la technologie un formidable levier d'efficacité.

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23/02/2023

Les e-commerçants en quête d’un second souffle

Les e-commerçants en quête d’un second souffle

Le pouvoir des GAFAM conjugué à la régulation de la publicité ciblée confrontent le e-commerce à une crise sans précédent. La co-acquisition semble être le meilleur moyen de leur donner un second souffle.

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23/02/2023

Infrastructure : MatchMaker cherche studio meublé

Infrastructure : MatchMaker cherche studio meublé

Suite des aventures de notre head of data Jérémy Perret, qui s'attaque cette semaine à l'infrastructure des données manipulées par nos algorithmes.

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23/02/2023