Giveaways are a convenient way to grow a community, to raise its engagement, or to develop brand-awareness. On top of that, the more brands are taking part to a giveaway, the more attractive it is to a wider audience. But make no mistake: it can be ineffective, or even worse, counter-productive if you don’t plan it meticulously, asking yourself a few questions.

[UPDATE Aug. 31st, 2022] This position has been filled. Thank you for the lots of awesome applications we received.